As a business owner, it's natural to feel you have to take care of your business like it's your "baby". Especially in the early years.

When you have invested thousands and even millions of dollars in your almighty enterprise, it's natural to want it to run like clockwork.


One area you can ill afford to be a perfectionist is in your copy.

The consensus amongst most Copywriters is that the real magic in your copy happens after you have edited after at least the fifth time.

However, there's a fine line between aiming for perfection and turning it into a novel.


There comes a point where you have to say to yourself- "This is Good enough". Otherwise, you can waste a heck of a lot of time on an article, blog, or email that no-one is ever going to read.

And which business owner would want that?

P.S. This a great idea to chew the fat over.

Are you struggling to overcome procrastination with your Copy?

My FREE guide on the 120 Most Persuasive Words in marketing is a great start.

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120 Persuasive words that convert

carlo 2017 profile 125x125 - Avoid This Marketing Headache At all Costs!

About Carlo Guzzi

Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.

How To Contact Carlo

Epic Copywriting
Office: 40 Halwest Way, Alexander Heights WA 6064
*By Appointment Only
M: 0414 549 484
OR Fill out the form below and I will get back to you ...

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