As a business owner, it's natural to feel you have to take care of your business like it's your "baby". Especially in the early years.
When you have invested thousands and even millions of dollars in your almighty enterprise, it's natural to want it to run like clockwork.
One area you can ill afford to be a perfectionist is in your copy.
The consensus amongst most Copywriters is that the real magic in your copy happens after you have edited after at least the fifth time.
However, there's a fine line between aiming for perfection and turning it into a novel.
There comes a point where you have to say to yourself- "This is Good enough". Otherwise, you can waste a heck of a lot of time on an article, blog, or email that no-one is ever going to read.
And which business owner would want that?
P.S. This a great idea to chew the fat over.
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