Sometimes the people or things we dislike in our life are the ones that teach us the most significant lessons!

Quick backstory...

Many moons ago, I ran a small tile importing business and hired many warehousing staff.

To my dismay, few stayed. Many didn't cut the mustard.


As the business owner, I made a point of always building rapport with each one of them.

But here's the kicker. The friendlier ones didn't always perform the best.

And funny enough...

The best worker out of the lot was like an unsung hero - did his work unobtrusively even though we got along but by no means like a house on fire.

Here's the thing.

If you are afraid to use words that scare you because they aren't warm and fuzzy, then you are doing yourself a disservice.

So if you want to make more Sales selling to businesses look at how buying decisions are made from the heart and use logical statements to justify it all.

Truth is when you can tap into these 7 Raw emotions you will find this is the best place to start boosting your Sales.

1️⃣ Greed

2️⃣ Flattery

3️⃣ Guilt

4️⃣ Salvation

5️⃣ Exclusivity

6️⃣ Anger

7️⃣ Fear

It's not in the least original but taken from legendary 20th-century copywriter Robert Collier.

Are you struggling understanding persuasive copy?

My FREE guide on the 120 Most Persuasive Words in marketing is a great start.

120 Persuasive words that convert



carlo 2017 profile 125x125 - Can You Relate to This?

About Carlo Guzzi

Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.

How To Contact Carlo

Epic Copywriting
Office: 40 Halwest Way, Alexander Heights WA 6064
*By Appointment Only
M: 0414 549 484
OR Fill out the form below and I will get back to you ...

Latest from the Blog