Sometimes the people or things we dislike in our life are the ones that teach us the most significant lessons!
Many moons ago, I ran a small tile importing business and hired many warehousing staff.
To my dismay, few stayed. Many didn't cut the mustard.
As the business owner, I made a point of always building rapport with each one of them.
But here's the kicker. The friendlier ones didn't always perform the best.
And funny enough...
The best worker out of the lot was like an unsung hero - did his work unobtrusively even though we got along but by no means like a house on fire.
Here's the thing.
If you are afraid to use words that scare you because they aren't warm and fuzzy, then you are doing yourself a disservice.
So if you want to make more Sales selling to businesses look at how buying decisions are made from the heart and use logical statements to justify it all.
Truth is when you can tap into these 7 Raw emotions you will find this is the best place to start boosting your Sales.
It's not in the least original but taken from legendary 20th-century copywriter Robert Collier.
Are you struggling understanding persuasive copy?
My FREE guide on the 120 Most Persuasive Words in marketing is a great start.