Holly - Gotta Love These Copywriting Lessons From Holly!

Yesterday Isabella, youngest daughter, remarked how excited our 10-year-old dog Holly (BTW West Hylander/Maltese cross) seemed when it was walking time.

Dad, "You know she goes every day. Why is she so excited"? Good Question

So my copywriter's brain switched over to thinking how incredibly pertinent!

Here's the thing.

If you want to grab your prospects by the horns and buy from you (Only figurative speaking), then you need to get them excited when you are sending stuff out to them.

And the best way to do that is by using words that get people to tap dancing for joy.

Case example...

Using emotional adjectives like these in your headlines or throughout your sales piece  are going to add much-needed cadence to your copy

Effortless

Painstaking

Fun

Free

Incredible

Essential

Absolute

Strange

And one more thing...

Write in a conversational tone.

No doubt you need a great product or service and proof to back it up.

Today's Copywriting lesson complete!

Best

Carlo

carlo 2017 profile 125x125 - Gotta Love These Copywriting Lessons From Holly!

About Carlo Guzzi

Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.

How To Contact Carlo

Epic Copywriting
Office: 40 Halwest Way, Alexander Heights WA 6064
*By Appointment Only
M: 0414 549 484
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