Do you enjoy eating tasty food and a few drinks?

Well, I certainly do. Being of Italian origin, I'm certainly biased towards a bowl of spaghetti Bolognese and a glass of vino.

But you know what's better than that? Hanging out, with your best friends - sharing a few jokes and chatting till your heart's content. But imagine having everyone over to your place, and the complete opposite happens. Now your mates wouldn't appreciate it if you claimed bragging rights as living in the best suburb is the absolute bomb! Funny enough this is how most bad copy starts. It talks more about what you want to do instead of what your customers want to do.

Next time you are writing copy consider this simple advice. You are writing to another human. Not a lifeless cyborg! So words do matter.

Choose yours wisely.

carlo 2017 profile 125x125 - How To Make Your Copy More Sociable

About Carlo Guzzi

Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.

How To Contact Carlo

Epic Copywriting
Office: 40 Halwest Way, Alexander Heights WA 6064
*By Appointment Only
M: 0414 549 484
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