How To Make Your Copy More Sociable

Do you enjoy eating tasty food and a few drinks?

Well, I certainly do. Being of Italian origin, I'm certainly biased towards a bowl of spaghetti Bolognese and a glass of vino.

But you know what's better than that? Hanging out, with your best friends - sharing a few jokes and chatting till your heart's content. But imagine having everyone over to your place, and the complete opposite happens. Now your mates wouldn't appreciate it if you claimed bragging rights as living in the best suburb is the absolute bomb! Funny enough this is how most bad copy starts. It talks more about what you want to do instead of what your customers want to do.

Next time you are writing copy consider this simple advice. You are writing to another human. Not a lifeless cyborg! So words do matter.

Choose yours wisely.