The age of a lead is only determined by how frequently you reach out to them. Just because you got a lead 2 years ago doesn’t mean it’s old, as long as you have stayed in touch. But if you have leads that haven’t been contacted in 12 months or longer, they need to be re-qualified if you want to keep them in your sales funnel.
B2B sales leads must be nurtured over time before they can grow into happy customers. It’s not enough to send them a message one time and hope they’ll buy — you need to be contacting them consistently. There are varying opinions about exactly how often you should reach out to a prospect, but the key is making sure you are providing leads with compelling content over the long haul.
Source: YesData 3/10/16.
This article appears courtesy of Bob Bly's Direct Response Letter,"
Go here to read more great articles www.bly.com.
About Carlo Guzzi
Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.