I was asked in a podcast the other day what's the difference between Copywriting and Storytelling.

So here goes...

Look at writing copy as assembling an IKEA set of drawers. Painstaking process but worthwhile once you've finished putting all the relevant elements together.

1. Headline
2. Body Copy
3. Specifics.
4. Proof and Testimonials.
5. Call to action

Generally, with any good story, there are three parts—the beginning, middle, and end. So before you start writing one single word just bear in that in mind first.

Back that up with intrigue and tension, and you have the perfect recipe for a compelling story.

Ultimately you need to use both persuasive copywriting and storytelling to create a compelling sales message that makes money for you. 


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Strategic Copywriting Secrret #2 




carlo 2017 profile 125x125 - Navigating the Difference Between Copy and Storytelling!

About Carlo Guzzi

Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.

How To Contact Carlo

Epic Copywriting
Office: 40 Halwest Way, Alexander Heights WA 6064
*By Appointment Only
M: 0414 549 484
OR Fill out the form below and I will get back to you ...

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