I was asked in a podcast the other day what's the difference between Copywriting and Storytelling.
So here goes...
Look at writing copy as assembling an IKEA set of drawers. Painstaking process but worthwhile once you've finished putting all the relevant elements together.
2. Body Copy
4. Proof and Testimonials.
5. Call to action
Generally, with any good story, there are three parts—the beginning, middle, and end. So before you start writing one single word just bear in that in mind first.
Back that up with intrigue and tension, and you have the perfect recipe for a compelling story.
Ultimately you need to use both persuasive copywriting and storytelling to create a compelling sales message that makes money for you.
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