You might be wondering how did I get into Copywriting?

Thank you for visiting my page.
Some years ago when I ran my Tile Importing business, I made a huge mistake.

Quick backstory…

In 2011, after being in the Ceramic Tile business for 23 years, things started to go pear-shaped for me and my wife, Silvana. You see the company was beginning to become unprofitable. So instead of making long-term plans, I opted for a quick fix.
They were indeed worrying times.
What I mean by that while my competitors typically would spend thousands upon thousands of dollars on expensive Radio and TV Advertising I opted instead to hire a leading Australian Copywriter and train me in this incredible craft.
Thankfully I trusted my gut feeling. It could have been a whole lot worse if I did nothing.

So you can say since then I’ve been hook, line and sinker for Direct Response Copywriting which happens to be one of the highest paid and sought-after skills on the planet.

Eventually, Silvana and I got out of that business in search of a new challenge and brighter pastures. But in truth, I didn’t have a backup plan of what I wanted to do next. So I guess it was back to the drawing board.
With all the right intentions and the unbridled enthusiasm of a primary school kid, I began to embark on my new phase in my life working 9 to 5 with much excitement.

But I soon realised you needed more than that to thrive and survive in the today’s hustle and bustle workplace. It didn’t take me long for me to understand that after sending thousands of emails literally for my employer a reputable Steel company, I would spend so much time editing the content of these emails that I wanted to get more into this Copywriting caper.

So just like a private eye, I uncovered the truth on what was my super-power.

Suddenly it dawned on me I was destined for something bigger!

As I embarked on this new journey, I wanted to start rubbing shoulders with some of the elite business people in Perth. So I thought how am I going to do this? For starters, I had to be where they were hanging out. Through constant networking, I began to meet some pretty switched amazing people that I would never have met if I was still cooped up in the Tile business. Suddenly I felt alive again so began my love of business back.

How does a Copywriter help your business?

If you are a busy entrepreneur, business owner, or Sales executive, I bet the one thing you wish you could have is more sales from your Marketing campaigns.
The simple truth is not everyone is equipped to write their Copy, and not everyone understands the principles of persuasive writing. It takes a lot of sweat and toil to write something that converts into Sales.

What’s in it for you?

You see when you hire a Copywriter it should be seen as a valuable investment, not a wasteful expense.

In brief…
There are some ways where I can help you grow your business, but the most important one is Marketing your big idea to your target audience.
Since I’m a big believer that to increase my income, I’ve had to elevate my thinking and I’ve done that by investing in some of the most prestigious Copywriting training such as:

  • Marketing Makeover 48 Hour Funnel implementation Course

  • Steve Plummer Master Conversion Short Class in Copywriting

  • Crack the Funnel Code Training

  • 21 steps Brinkley Style Persuasion & Cash Copy Training Pete Godfrey

  • Email Wizards & Buying Frenzy Pete Godfrey

  • More Time at the Beach Scott Bywater

Good news …

You get the best of both worlds’ you get a Copywriter / Marketing consultant with real business experience but also trained in Direct Response Copywriting.
Now that I’ve told you a bit about my story here’s a snapshot of what I can do for you….

  1. With each promotion I send you comes a short list of 5 Winning headlines to split test. You choose as you go along to roll the campaign out.
  2. Insert a secret strategy which makes it almost irresistible for prospects not to click on your links/website.
  3. Absolute safety for you when you hire me my as your Copywriter as I guarantee you a fixed price – including minimum one revision.

Why am I so passionate about Marketing? Good question.

I like to use my past disappointments and create a positive impact for any business owner that is stuck and doesn’t know who to turn to increase their sales and profitability. Trust me that’s what makes me so passionate about Copywriting. I love to show you how to make money from persuasive Copywriting so you can spend more time working on your business rather than working inside your business.

I know what it’s like to waste money on expensive Marketing that doesn’t work so when you deal with me you will find that I have values that I hold close to my chest.

Here is what I stand for ..

  • Honesty
  • Integrity
  • Quality
  • Commitment
  • Business Ethics

So I’m with you all the way.

I will guide you and support you, so you don’t make the same mistakes I did. It’s true I’ve lost money, but I’ve also made lots of it too.
So if you want to kickstart your business and turn it into a lean, mean profit machine action, you are definitely in the right place.

To Your Success.

Best
Carlo

How To Contact Carlo

M: 0414 549 484
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OR Fill out the form below and I will get back to you …

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