Posts Tagged: buying confidence
Let’s talk about price versus quality today?
A touchy subject indeed if you can’t afford the finer things in life.
I shudder to think how much money my last luxury car must have cost me.
Now that I drive an everyday car.
It certainly makes it hard to come down a peg when you used to the best that money can buy.
Have you ever noticed on the road there are far more owners of medium to luxury cars than bombs?
There’s a good reason for not buying the cheapest possible car.
Because when people pay the extra money on classic cars likes AUDI’s ,BMW’s & MERCEDES …
The #1 Reason is CONFIDENCE.
- CONFIDENCE that a Mercedes AUDI , or BMW have great safety features.
- CONFIDENCE that they will never breakdown because of their reputation.
- CONFIDENCE that their car will not deteriorate in value as much as their cheaper counterparts.
So the #1 question you need to address in your marketing & advertising right now is …
How do I get my customers to place more confidence in my products or services than my competitors?
You can only do this by doing something exceptional for them.
Whether it’s …
- GREATER USER EXPERIENCE
- MORE VALUE
- MORE UNIQUE
- MORE RELIABLE
- BETTER SERVICE
Wouldn’t you rather be seen as someone of value to your customer than a commodity, than forever competing on price?
The Choice is yours.
Hint : I know what I would be choosing.
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