It’s human nature to sweep things under the carpet
Take, for example, someone that can’t lose weight but has tried every diet fad out there.
They won’t own up to it- as their ardent desire that hasn’t been fulfilled.
Who wouldn’t want to look healthy and young!
It’s a no brainer!
With any product or service that you offer...
You may think you understand your prospect.
You may assume you know the emotions which make them buy.
Right now you are probably wondering if only I could read their mind! 
Truth is most buying decisions are based on emotions – definitely not logic.
And to further prove this point ...Robert Collier, one of the most successful Copywriters in history, outlined six prime motives of action.

They are love, duty, gain, pride, self-indulgence, and self-preservation.

Despite being written in the 19th Century by Robert Collier, Look at how he uses the appeal of emotion to sell a horse-drawn buggy:

Dear Mr Jones, Mr Smith just said: “Mr Jones would surely be delighted with a buggy like yours. Why don’t you offer him this one?
You can make another for yourself.” He thinks that if I send you my built-to-order buggy, you as a man who knows about buggies will surely be pleased with it and undoubtedly be envied by friends and acquaintances of yours who will see and admire my buggy when you drive it. I know Mr. Smith is right. So I’ve decided to act on his suggestion and let you have a buggy I’ve taken such personal pride in designing.

I’m not sure about you who would admit to any of these things?

So if you really want your prospects to make you rich you better understand them waaaaaaay better than your competitors!

Get inside their heads and let Twitter, Facebook, and a plethora of Google blogs & forums do all the heavy lifting for us.

Don’t be satisfied with just slapdash answers.


Talk to you soon

carlo 2017 profile 125x125 - What makes people really buy?

About Carlo Guzzi

Carlo Guzzi is a Direct Response Copywriter. Based in Perth, Carlo has helped local business owners from all parts of Australia and even the UK. Carlo has a unique ability to write copy that gets inside the mind of your prospect and solve those difficult Marketing problems that keep you the business owner up at night.

How To Contact Carlo

Epic Copywriting
Office: 40 Halwest Way, Alexander Heights WA 6064
*By Appointment Only
M: 0414 549 484
OR Fill out the form below and I will get back to you ...

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